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Key and leaflet

Key and leaflet | Budget | SMP Limited
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basics
Industry: Professional & Public services
Media:Direct Market
Market:United Kingdom
Style: Minimalism
descriptioncnen
Description / Synopsis


Summary
With a new office at Heathrow airport, Budget wanted to raise awareness of the brand by reaching new consumers in an emotional, innovative way.

Context


862 cars were rented during the promotion, with an average of 28 cars per day. In fact Budget ran out of cars on Day 1. The increase over target was 175% and the flowers from Interflora were even negotiated at zero cost. A significant amount of data was captured that could be selected for future offers and the results showed a simple, unique, cost-effective and relevant campaign had benefited both Budget & Interflora. The total investment was £80,000.
credit
Brand:
Agency:
awards
IMC - Integrated Marketing Communications European Awards 2006
Silver
Culture, Leisure and Travel
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