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LIVES "DARLING"

basics
Industry: Retail & Distribution
Media:Radio
Style: Minimalism
descriptioncnen
ScriptInEnglish
FVO: At 9, I give my first kiss to a stranger. Before flying off with him to some far-flung island. At 16, I become the mother to his 6 boys. They almost get me killed. At 72, I’m starting to wonder if he’s father material. He’s always out getting into fights with pirates, flirting with mermaids. While I’m stuck trying to get the kids to drink their medicine. At 112, I’ve had it. He keeps playing games with me. I’m done pretending. So at 133, I move back in with my parents. While he still refuses to grow up. ANNCR: With a book, you’re not just turning a page. You’re living a whole other life. J.M Barrie’s “Peter Pan and Wendy” and other Classics. Available at the Fully Booked bookstores and fullybookedonline.com
BriefExplanation
Fully Booked is one of the largest and most popular bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the character in the story. At the end of the spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Radio and Audio
Sectors > Retail
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