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Racer

basics
Industry: Internet sites & Services
Media:Cyber
Style: Minimalism
descriptioncnen
Racer is a multi-player, multi-device Chrome Experiment. It’s a slot car game that builds a race track across up to five mobile screens: line up phones or tablets and race your friends in real time. The game runs entirely in Chrome, so it works across platforms – and no apps or downloads needed. Demonstrating the unique potential of the mobile web.
credit
Brand:
Agency:
Sound Design:
Other credit:Development: Active Theory, PA Consulting
Music Composer: Giorgio Moroder
Creative Agency: Google Creative Lab
awards
Cannes Lions International Festival of Creativity 2014
Gold Mobile
Innovative Technology for Mobile
Cannes Lions International Festival of Creativity 2014
Bronze Mobile
Services
D&AD 2014
Nomination Mobile Marketing
Mobile Websites
D&AD 2014
In-Book Mobile Marketing
Innovative Use of Mobile Technology
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