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Connected Room

basics
Industry: Beauty & Health
Media:Design & Branding
Market:United States
Style: Minimalism
descriptioncnen
Strategy

Being in a stark white hospital room can oftentimes make patients feel depressed. So by surrounding them with objects that make them more comfortable, they are able to focus more on healing. Social media was a natural integration because it holds cloud-stored image libraries used by all demographics.- When your mental state is good, your physical state improves more rapidly. - By bringing a piece of home into the hospital, we will bring patients home faster. - This application can be used to help a wide demographic of individuals from pediatric, to adult, to geriatric patients. - Social media was a natural integration because it is where most people view and share a collection of photographs and memories with loved ones.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Art Director:
Account Supervisor:
Account Manager:
Producer:
Editing:
Other credit:Director of Technology, Kamran Aslam, J. Walter Thompson New York
Director of Digital , Jennifer Usdan McBride, J Walter Thompson New York
Executive Digital Producer, Zeynep Cingir, J Walter Thompson New York City
Quality Assurance Manager, Sujay Debsikdar, J Walter Thompson New York City
Strategist, Marina Pen, J. Walter Thompson New York
Business Director, John Danbeck, J. Walter Thompson New York
Senior Interactive Art Director, Vitor Veras, J. Walter Thompson New York
Chief Marketing Officer, Ramon Soto, Northwell Health
Associate Vice President of Digital and Innovation Strategy, Emily Kagan Trenchard, Northwell Health
Director of Collaborative Services, Jennifer Tutone, Northwell Health
Associate Producer, Tom Mishra, J. Walter Thompson New York
Account Associate, Charlotte Deavers, J. Walter Thompson New York
Associate Director of Technology, Juan Turcios, J. Walter Thompson New York
Senior Digital Technical Lead, William Mincy, J. Walter Thompson New York
Lead Experience Design Architect, Serge Bisson, J. Walter Thompson New York
awards
The One Show 2018
Merit Print & Outdoor
Craft / Use of Digital Technology - Single or Campaign
Cannes Lions International Festival of Creativity 2017
Bronze Promo & Activation
Immersive Customer Experience
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
Health & Wellness Tech
Cannes Lions International Festival of Creativity 2017
Shortlist Pharma
Patient Engagement Utilities
Cannes Lions International Festival of Creativity 2017
Shortlist Promo & Activation
Use of Social Platforms
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