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Star Wars

headlinecnen
Play with your food
basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Published:Oct. 22, 2004
Market:France
Language:English
Style: Minimalism
descriptioncnen
Around the new tag line "Mikado. Play with your food", men and women yield to this invitation and suddenly consider their Mikado as something likely to make their day lighter.




From October 22nd, Mikado comes back with wise news, an invitation to play with lightness in a world where everything is often too sober and burdensome.
The 3 episodes of the saga have been produced by Christopher Von Reis in everyday life circumstances and have developed at the same time a funny, out of touch and amazing tone.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Director:
Other credit:Agency Producer David Green
awards
Golden Award of Montreux 2005
Gold Medal
Food
Eurobest - The European Advertising Festival 2005
Silver
Sweet Foods
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