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M.J BALE-GRAZED ON GREATNESS

basics
Industry: Apparel, Clothing & Footwear
Media:Promotion & Event
Market:Australia
Style: Minimalism
descriptioncnen
M. J. Bale is a new Australian men’s fashion brand and the Australian Cricket team’s smallest sponsor, the Official Tailors. It found the field where the Australian Cricket Team had its most victories, the Sydney Cricket Ground, took grass from there, replanted it on a Merino sheep farm, fed it to its sheep, sheared them and used their wool to handcraft suits for the Australian Cricket Team and then the public. It then brought the ‘Grazed on Greatness’ story to life in a documentary which garnered over $3.5million in PR and saw the brand stocked in 38 new stores.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Design:
Account Supervisor:
Director:
Director of Photography:
Music:
Sound Design:
Post Production:
Retouch:
Other credit:Sound Engineer: Simon Lister
Public Relations: Sydney Spagnoletti Eleven PR
Public Relations Manager: Rob Lowe
Business Director: Paul Bradbury
awards
D&AD 2013
Nomination Integrated & Earned Media
Earned Media Campaigns
The One Show 2013
Merit Brand Transformation
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