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Women Rewrite Women

Women Rewrite Women | El Tiempo | Lowe
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basics
Industry: Media & Publishing
Media:Ambient & Interactive
Published:Mar. 8, 2018
Market:Colombia
Language:Spanish
Style: Minimalism
descriptioncnen
EntrySummary
#WomenRewriteWomen, a campaign launched by El Tiempo, the biggest newspaper in Colombia, in order to make visible the fact that gender discrimination is still present, even in the news, and fight it with a direct invitation that was sent through our newspaper and twitter account to all the female journalists of the country, so that every woman could join this initiative and start changing this reality by rewriting all those headlines that never should have been published. On the International Women's Day, El Tiempo, published an open invitation to all the female journalists around the country: To choose a sexist headline from any media and rewrite it from their own point of view. A few weeks later, we created a special edition of our newspaper dedicated entirely to women and also turned these new headlines into print ads.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Print & Publishing
Publications for Good
Clio Awards 2018
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