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Watch It!

Watch It! | Ottawa International Animation Festival | McMillan
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Industry: Culture, Recreation & Sport
Media:Outdoor
Style: Minimalism
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In order to promote the 2018 Ottawa International Animation Festival, McMillan came up with the Watch It! theme and engaged the audience to animate or bring things to life by putting googly-eyes on objects around the City, bringing them to life and sharing on social media. McMillan also designed a series of print collateral on which were attached actual plastic googly-eyes (posters, signs etc). Attendance was up 13% for the event!
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