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Touring Washing Machine

basics
Industry: Automotive & Services
Media:TV & Cinema
Published:Dec. 20, 2007
Market:Germany
Language:English
Style: Minimalism
descriptioncnen
Volkswagen are built to be up to 95% recycable.
This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness.





We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater – because 95% of every Volkswagen scrapped car will become something new.
Merely 5% cannot be recycled.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Photography:
Other credit:Account Director Cathleen Losch
Account Executive Silke Lagodny
Graphic Designer Jussi Jääskeläinen, Olivia Nowak
awards
Golden Award of Montreux 2008
Gold
Automotive
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