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Garage

Garage | hp - Hewlett Packard | BBDO
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headlinecnen
Une qualité d'impression unique
basics
Industry: Electronics & Audio-Visual
Media:Print
Published:Apr., 2009
Market:France
Language:English
Style: Minimalism
descriptioncnen
Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.

Context
Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.

Philosophy/Solution
The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Art Buyer:
Account Supervisor:
Account Manager:
Planner:
Post Production:
awards
New York Festival International Advertising Awards 2010
Grand Outdoor
New York Festival International Advertising Awards 2010
Gold Outdoor
Business Products/Services
The Art Directors Club Annual Awards 2010
Bronze Advertising
Advertising Magazine, Trade Product/Service Promotion / Campaign
Cannes Lions International Festival of Creativity 2009
Silver
Business Equipment & Services
Clio Awards 2009
Silver
Business Equipment/Services Campaign
Eurobest - The European Advertising Festival 2009
Bronze
Business Equipment & Services
Meribel Ad Festival - Central Europe Cristal Awards 2009

Home / Clothing / Accessories: France
Meribel Ad Festival - Central Europe Cristal Awards 2009
Special Mention
Clothing: France
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