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Greenpeace 'Rang-tan'

basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Write a short summary of what happens in the film

We turned to the oldest method of communication - we told a story, simplifying the complexity and representing it with an arboreal mammal that is relatable to us humans. Our story featured a baby orangutan, stranded in a human child’s bedroom as her rainforest home has been destroyed. She tells an accessible version of what is happening in the rainforest. Animated, allowing us to convey a much broader range of information than live action would allow. Rang-tan is a long term spokesperson for the rainforest, and a property that could be repurposed multiple times across different media. Like the most memorable stories, nursery rhymes, Rang-tan was written to be rhyming, building the sticky nature of its content with our multi-generational audience.
credit
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awards
Cannes Lions International Festival of Creativity 2019
Bronze Film
Viral Film
Cannes Lions International Festival of Creativity 2019
Bronze Film Craft
Script
D&AD 2019
Shortlist Writing for Advertising
Writing for Film Advertising
D&AD 2018
Wood Pencil Film Advertising
Public Service Commercials
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