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Posts Into Letters

basics
Industry: Media & Publishing
Media:Cyber
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
After centuries of gun culture in America, near daily mass shootings have led to 93% of the country wanting gun reform. After every mass shooting, Americans take over social media to demand this change. But 96% of government officials said in a recent congressional report that handwritten letters are the most effective way to influence policy change. We turned Americans ineffective posts into handwritten letters for Congress. But not in just any handwriting. In the handwriting of Joaquin, a student who was killed in the Parkland shooting.
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awards
Cannes Lions International Festival of Creativity 2018
Silver Print & Publishing
Innovation > Adapted Print
Cannes Lions International Festival of Creativity 2018
Bronze Direct
Use of Social Platforms
Cannes Lions International Festival of Creativity 2018
Shortlist Direct
Sectors > Not-for-profit / Charity
Cannes Lions International Festival of Creativity 2018
Shortlist Sustainable Development Goals
Peace, Justice and Strong Institutions
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