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Hardee's Brand Book

Hardee's Brand Book | Hardee's | Arnold Worldwide
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basics
Industry: Professional & Public services
Media:Design & Branding
Style: Minimalism
descriptioncnen
For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a
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D&AD 2019
Wood Pencil Branding
Brand Expression in Print
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