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FanBods

basics
Industry: Automotive & Services
Media:TV & Cinema
Market:Canada
Style: Minimalism
descriptioncnen
As a sponsor of the Edmonton Oilers, Fountain Tire is sharing fans’ passion for their team with their latest campaign from FCB Canada – Fountain Tire FanBods. Instead of painting your own body in support of the Edmonton Oilers, Fountain Tire employees have donated their own bodies to the fans, allowing them to type and send the Oilers a message of love and support this season using their own naked pride and chests.
Just like body painting you’d find on fans in the stands, real Fountain Tire employees have painted individual letters on their bodies, creating the first ever font made of fans. Fans can go online to FountainTireFanBods.com, where they can create their own cheer to support their hometown heroes using the custom FanBods alphabet.
The campaign includes TV running during Oilers hockey games, online video and a live in-game activation where the FanBods will spell out audience cheers in real-time. Everything drives to FountainTireFanbods.com where fans can create their customized cheer using the FanBods alphabet, then share a GIF directly with the Oilers via Twitter, Facebook and Instagram.
“We’ve defined Fountain Tire’s brand purpose as ‘on this road together’ which is all about being a true partner to customers when it comes to their tires and vehicles,” said FCB Toronto Chief Creative Officer Nancy Crimi-Lamanna. “As supporters of the Edmonton Oilers and their fans, there’s no better way for that to come life than for us to donate our fandom and our bodies - partnering with fans to cheer on our team.”
“FanBods is a way to engage with fellow Edmontonians as a hometown company supporting our hometown team,” said Denise Gohl-Eacrett Director, Brand and Customer Experience at Fountain Tire. “This is just one of the many ways our associates live our brand of being on the road together with customers.”
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Producer:
Director:
Other credit:CEO FCB Canada: Tyler Turnbull
VP, Managing Director: Chris Perron
Chief Strategy Officer: Shelley Brown
Planning Director: Eryn LeMesurier
Project Manager: Adrian Bailon
VP, Solutions Strategy & Customer Experience: Jenna Yim
Senior Project Manager: Maia Spetter
Director of Technology: Madara Ranawake
Front End Developer: Robert Blayney
General Manager, Marketing: Kristi Dubeau
Director, Brand and Customer Experience: Denise Gohl-Eacrett
Advertising Specialist: Tracy Watters
Executive Producer: Michael Corbiere
Line Producer, Joe Media: Cale McArthur
Editor, Radar: Jon Garafolo
DOP, Radar: Scott Drucker
Freelance Editor at The Empire: Brian Noon
Photographer: Darren, - Bluefish Studios
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