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Artery / Fatty Cigarette

basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


This commercial for British Heart Foundation shows friends having a drink and a cigarette together. Fatty stuff starts dripping out of their cigarettes. Another man in the pub explains that every cigarette we smoke makes this fatty stuff get stuck in our arteries stopping our hearts from working properly.

Results


Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Producer:
Director:
Editing:
Other credit:Account Planner Clare Hutchinson, Jane Dorsett, Annabelle Watson
Advertising Manager Nick Adkin
awards
Clio Awards 2005
Bronze
Public Service
Cannes Lions International Festival of Creativity 2004
Silver
Public Health & Safety
IPA Effectiveness Awards 2004
Gold Award
IPA Effectiveness Awards 2004
The Broadbent Prize for Best Dedication to Effectiveness
Eurobest - The European Advertising Festival 2004
Gold
Public Health & Safety
British Arrows 2004
Bronze
The Creative Circle Awards 2004
Bronze
Best Commercial
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