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Priceless Pets

Priceless Pets | Quatro Patinhas | NBS
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basics
Style: Minimalism
descriptioncnen
There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there's no difference between pure-bred animals and shelter animals. To show this, we invited pet shops to lend their displays for one day. We replaced the animals for sale with pets for adoption. Without telling people.
credit
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Agency:
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Other credit:Digital Production Company: M2BR
Account Handler: Ligia Susini
PR Manager: Camilo Coelho, Caroline Lessa, Karina Okabatake
Project Manager: Rodrigo Castro, Teca Vilaça
awards
D&AD 2016
Wood Pencil PR
Social Responsibility
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