Lucky
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| basics | |
| Industry: | Public interest & Non-profit |
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| Media: | TV & Cinema |
| Published: | Jan. 10, 2005 |
| Market: | United Kingdom |
| Language: | English |
| descriptioncnen |
| Description / Synopsis A powerful road safety message given through the words of a young girl. If we hit her at 40mph there is an 80% chance se will die, but if we are driving at 30mph and run into her there is an 80% chance she will live. |
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| Music: | |
| Other credit: | Agency Producer Trish Russell |
| awards | |
 | British Arrows 2006 Silver Public Services |
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| British Arrows 2006 Silver Best 30 seconds or less |
 | Cannes Lions International Festival of Creativity 2005 Silver Public Health & Safety |
 | Eurobest - The European Advertising Festival 2005 Gold Public Health & Safety |
 | Meribel Ad Festival - Central Europe Cristal Awards 2005 Cristal NGO, Great causes, Public interest campaigns (Europe) |
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