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Lucky

basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Published:Jan. 10, 2005
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


A powerful road safety message given through the words of a young girl. If we hit her at 40mph there is an 80% chance se will die, but if we are driving at 30mph and run into her there is an 80% chance she will live.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Producer:
Director:
Music:
Other credit:Agency Producer Trish Russell
awards
British Arrows 2006
Silver
Public Services
British Arrows 2006
Silver
Best 30 seconds or less
Cannes Lions International Festival of Creativity 2005
Silver
Public Health & Safety
Eurobest - The European Advertising Festival 2005
Gold
Public Health & Safety
Meribel Ad Festival - Central Europe Cristal Awards 2005
Cristal
NGO, Great causes, Public interest campaigns (Europe)
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