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Lacoste Timeless

basics
Industry: Apparel, Clothing & Footwear
Media:TV & Cinema
Market:France
Style: Minimalism
descriptioncnen
ClientBriefOrObjective
The film was shot by famed cinematographer, Hoyt van Hoytema in multiple locations over nine days, ranging from a 1930s Budapest station with vintage trains, to a Ukraine metro to modern day green-screen studio for roof runs and jumps between trains. There were 250 extras and outstanding style fashioned by Madeline Fontaine, nominated for an Oscar for Jackie. It is magnified by a cinematic soundtrack by Max Richter that gives the viewer goose bumps.
BriefExplanation
This epic cinematic fresco is set in the 1930s where a man experiences love at first sight. He sets off on the trail of a mysterious woman, jumping on the train she is riding. But as soon as he reaches the first car, he finds himself in the 1940s. Determined to find her, the hero begins a frantic quest that takes him through carriages and eras, until he ultimately arrives in the present. Over time, styles change but the polo retains its timeless elegance.
credit
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Other credit:Agency TV Producer: Fabrice Brovelli
awards
Cannes Lions International Festival of Creativity 2018
Silver Film Craft
Production Design / Art Direction
Cannes Lions International Festival of Creativity 2018
Bronze Film Craft
Cinematography
Cannes Lions International Festival of Creativity 2018
Shortlist Film
TV / Cinema > Retail
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Direction
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Casting
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Editing
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Visual Effects
D&AD 2018
Graphite Pencil Film Advertising Crafts
Cinematography for Film Advertising
D&AD 2018
Wood Pencil Film Advertising Crafts
Direction for Film Advertising
D&AD 2018
Wood Pencil Film Advertising Crafts
Editing for Film Advertising
D&AD 2018
Wood Pencil Film Advertising Crafts
Production Design for Film Advertising
The One Show 2018
Merit Film
Television / Long Form - Single
The One Show 2018
Merit Moving Image Craft
Craft - Direction / Single
The One Show 2018
Merit Moving Image Craft
Craft - Cinematography / Single
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