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IKEA Pee Ad

IKEA Pee Ad | IKEA | Åkestam Holst
Download Download JPG | 2400x3063px
basics
Industry: House, Garden & Pets
Media:Print
Market:Sweden
Language:English
Style: Minimalism
descriptioncnen
This ad doubles as a pregnancy test. And according to its headline, peeing on it could change a woman's life. The slightly unorthodox idea stems from IKEA's brand concept 'Where Life Happens,' with the purpose of engaging with would-be mums, while conveniently keeping the brand fresh in their minds.
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awards
D&AD 2018
Graphite Pencil Direct
Direct Response/Press & Poster
D&AD 2018
Graphite Pencil PR
Creative Use of Media
D&AD 2018
Wood Pencil Press Advertising
Press Advertising (National)
The One Show 2018
Gold Pencil Print & Outdoor
Publishing / Magazine - Single
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