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Bury the Past Project

basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Philippines
Language:English
Style: Minimalism
descriptioncnen
Philosophy
The Philippines is number one in the world in sex scandal video searches, with 300,000 a month on Google, Yahoo!, and now, alarmingly, Facebook.
Gabriela, one of the world's foremost advocates of women's rights, wanted to help these victims start anew.
Gabriela 'Bury the Past' project is an integrated campaign that got thousands to add to their last name on Facebook the one word common to every scandal video search ?'Scandal'.
In tandem with further Search Engine Optimization, this would bury scandal video sites deep in search results, making them harder to find for sex scandal video searches.
credit
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awards
Asia Pacific Advertising Festival 2013
Gold Direct
Social Media
Asia Pacific Advertising Festival 2013
Gold Interactive
Social Media
Asia Pacific Advertising Festival 2013
Silver Promo
Social Media
London International Advertising Awards 2012
Silver Digital
Use of Social Media
EPICA (Europe's Premier Creative Awards) 2012
Winner (Gold) Interactive
Public Interest
EPICA (Europe's Premier Creative Awards) 2012
Winner (Gold) Media Usage & Branded Content
Public Interest
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Interactive
Media Innovation - Alternative Media
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Media Usage & Branded Content
Media Innovation - Alternative Media
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