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Giant Bon O Bon

basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Market:Argentina
Style: Minimalism
descriptioncnen
Brief Explanation:
The campaign was aired at a time when the country was divided for many reasons; political, cultural, sport issues. As a nation, Argentina is divided by multiple social issues and that’s a weakness. That’s why, in this social context, the brand issued a message of union. A truly necessary message; because Argentines, we need less things dividing us and more things uniting us.
credit
Brand:
Agency:
Chief Creative Officer:
Copywriter:
Art Director:
Design:
Account Supervisor:
Advertiser's Supervisor:
Production Company:
Producer:
Director:
Director of Photography:
Editing:
Post Production:
Other credit:Production Manager: Mariano Starosta
awards
Cannes Lions International Festival of Creativity 2011
Bronze Film Craft
Film Craft
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