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Equipo (60 sec)

headlinecnen
Impossible Is Nothing
basics
Industry: Professional & Public services
Media:TV & Cinema
Published:2006
Market:Netherlands
Language:Spanish
Style: Minimalism
descriptioncnen
Description / Synopsis


Two bored Spanish boys are kicking a football around on a dusty urban pitch behind their apartments. With nothing better to do, they play a familiar game; picking fantasy teams from all their favourite players. Kaka, Cisse, Beckham, Zidane, Raul, Kahn, Ballack; all the big names of football actually turn up to take their places beside the boys. Even the legends, Beckenbauer and Platini,but as they would have appeared in their heyday. The two boys are both captain and coach; bossing the stars around, prior to kickoff.

SUMMARY
Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup™ and its audience of billions. With the tournament in adidas’ homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Producer:
Director:
Editing:
Music:
Other credit:Creative Team Bertrand Fleuret
Executive Producer Daniel Bergman
Agency Producer Claire Finn, Catherine (Cat) Reynolds
Editing Company Cut + Run
Recording Studio Earforce, Massive
Actor / Celebrity Alessandro Del Piero, Shunsuke Nakamura
awards
Clio Awards 2007
Silver
Corporate/Institutional
EACA Euro Effies 2007
Gold
Leisure & Entertainment
Cannes Lions International Festival of Creativity 2006
Silver
Entertainment & Leisure
YoungGuns Advertising 2006
Bronze
TV more than 30 seconds
YoungGuns Advertising 2006
Bronze
TV campaigns more than 30 seconds, or of differing lengths
Meribel Ad Festival - Central Europe Cristal Awards 2006
Cristal
Europe: commercial / Tourism, leisure, sport
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