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Welding Mask On A Plane

basics
Industry: Food
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
BriefExplanation

Good things can go bad when you change their location. Dancing like there’s no tomorrow is fine at the club, but when you're at your uncle’s funeral… not so much. There are times when you’d really love the great taste of a Mojito, but sipping away at a cocktail is not okay in a board meeting. Unless it's KFC’s delicious Virgin Mojito, which you can safely drink ANYWHERE.
ScriptInEnglish

(SFX: Bar sound effects)(MUSIC: Smooth Jazz)MVO: So… You know how things can go bad when you just change their location? Like, like being told to put your hands up in Ibiza… the party is on fleek.But being told to put your hands up in North Korea... sheeeee.Or finding love at a school reunion is great. But finding love at a family reunion… is… not great at all. I can tell ya.Putting on your welding mask in the garage is… well that’s obvious.Putting on your welding mask in the plane… Trouble comin’. But you know what my friend… if you looking for that great taste of mojito that you can drink in any location… try KFC’s Virgin Mojito. You should try it. Cause it’s a jungle out there. Which is way better than a jungle down there.
EntrySummary

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credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Other credit:Entrant Company: OGILVY & MATHER JOHANNESBURG, South Africa
Marketing Director, Mike Middleton, KFC
Marketing Manager, Hloni Mohope, KFC
Agency Producer, Alison Ross, Ogilvy & Mather Johannesburg
Agency Producer, Tercia Makhubela, Ogilvy & Mather Johannesburg
Sound Engineer, Louis Enslin, Produce Sound
awards
The One Show 2018
Merit Radio
Craft / Writing - Campaign
Cannes Lions International Festival of Creativity 2017
Bronze Radio
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