NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

The IKEA Human Catalogue

The IKEA Human Catalogue | IKEA | BBH
Download Download JPG | 3000x1687px
basics
Industry: House, Garden & Pets
Media:Cyber
Market:Singapore
Style: Minimalism
descriptioncnen
An IKEA catalogue launch is not the most exciting event. So to generate excitement, the brand invited world-record holding memory athlete Yanjaa to memorise the 2018 edition in its entirety. Her challenge travelled to 127 countries earning $5.7 million in free media. On 6th Sep 2017, she was tested in front of a live audience on Facebook.
credit
Brand:
Agency:
Production Company:
awards
D&AD 2018
Wood Pencil Direct
Direct Response/Digital
D&AD 2018
Wood Pencil Integrated
Earned Media/Large Business (over 500 employees)
D&AD 2018
Wood Pencil PR
Creative B2C Campaign
Latest Updated
Loading...
Sponsor