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Boursorama Banque and Asos Create the World's Longest Promo Code

Boursorama Banque and Asos Create the World's Longest Promo Code | Boursorama Banque | Buzzman
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basics
Industry: Financial & Legal services
Media:Print
Published:Nov., 2018
Market:France
Language:French
Style: Minimalism
descriptioncnen
BOURSORAMA BANQUE AND ASOS CREATE THE WORLD’S LONGEST PROMO CODE

To connect with young clients, Boursorama Banque writes an ad in the form of the longest discount code ever, redeemable on ASOS.

Boursorama Banque is the leading online bank in France, and the cheapest bank for young people. And the bank wants them to be aware of this important fact.

The problem is that young people don’t read ads, let alone ads for banking.

So instead of publishing an ad they wouldn’t read, the bank wrote everything it had to say in a very long discount code, redeemable on ASOS:

WeAllKnowThatYoungPeopleDon’tReadAdvertsForBanks
SoJustToSayThatWeAreTheCheapestOnlineBankForYoung
ClientsInsteadOfPublishingAnAdThatYouWouldn’tHave
ReadWe’reSayingItInThisVeryVeryLongDiscountCodeThat
YouAreGoingToHaveToRetypeToGetYourClothesCheaperOnASOS

(the code is available in its French version only)

For this campaign, Boursorama Banque set up an exclusive partnership with the fashion website ASOS, one of the world’s biggest online fashion stores.

The bank is transforming the discount code into a new distinct advertising format, enabling the brand to communicate differently to a young target which is otherwise averse to traditional advertising.

This extra-long discount code is available since of 5th November 2018 through a national media campaign in major French newspapers and an Out Of Home display campaign in French universities and colleges.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Print Production:
Account Supervisor:
Account Manager:
Other credit:President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Artistic Directors: Rick Andersen & Steven Daout
Associate Director: Isaure Goetz
Head of Strategic Planning: Clément Scherrer
Social Media Manager: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel & Clémentine Eouzan
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
Digital Producer: Christelle Pereira
Assitant Digital Production: Mélissa Bourdin
Digital Artistic Director: Hugo Daunois
Digital Production: Neuvièmepage
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