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Nike

Nike | Special Olympics | Y&R
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basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
Special Olympics fights for total inclusion for all people with Intellectual Disabilities around the world. However, a majority of the public believes that people with Intellectual Disabilities need to be separated for their own special needs and health requirements. This is untrue. And this is segregation. It is detrimental to the health and well-being of people with intellectual disabilities and to society at large. Despite sportswear marketing including athletes with diverse backgrounds and abilities, these global brands have never included athletes
BriefExplanation
credit
Brand:
Agency:
awards
D&AD 2019
Shortlist Direct
Direct Integrated Campaigns
Cannes Lions International Festival of Creativity 2018
Silver Outdoor
Posters > Not-for-profit / Charity
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