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Fresco

Fresco | adidas | TBWA
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basics
Industry: Apparel, Clothing & Footwear
Media:Outdoor
Market:Germany
Style: Minimalism
descriptioncnen
Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup™ and its audience of billions. With the tournament in adidas’ homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Art Buyer:
Account Manager:
Producer:
Other credit:Actor / CeleProject Manager Sirkka Köster
Strategic Planner Moritz Kiechle
brity Michael Ballack
awards
Cannes Lions International Festival of Creativity 2007
Bronze
Ambient: Special Build
Clio Awards 2007
Gold
Apparel/Fashion
International Advertising CUP (THE CUP) 2007
Nominee/Winner
Best of Installation
International Advertising CUP (THE CUP) 2007
Nominee/Winner
Best of Crafting (Award for Agency)
International Advertising CUP (THE CUP) 2007
Nominee/Winner
Best of Sports
International ANDY Awards 2007
Bronze
Toys, Games & Sports
Eurobest - The European Advertising Festival 2006
Silver
Ambient: Special Build
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