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Sickkids VS - Momstrong

Industry: Public interest & Non-profit
Media:TV & Cinema
Style: Minimalism

This Mother’s Day, we honoured the strength and resilience of SickKids mothers of children with severe illness. The film begins with raw and emotional scenes of SickKids moms breaking down in private. One mom breaks down in tears in the shower, another bangs her fist against the steering wheel of her parked car as she screams in frustration, while a third sits in silence in a chapel praying for strength. About half way through the film, we revisit these moms to see them begin to pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children. The film ends with a call to support SickKids moms this Mother’s Day by purchasing a gift for them online at

Canada has publicly funded healthcare, but the government really only covers the basic minimum. In order for hospitals to succeed they rely heavily on private philanthropic donations. Which is why it’s absolutely vital for Canadian hospitals to advertise in order to solicit donations.
Chief Creative Officer:
Creative Director:
Art Director:
Production Company:
Director of Photography:
Other credit:Chief Strategy Officer: Jason Chaney
VP Brand Director: Michelle Perez
Line Producer: Joan Bell
Flame Artist: Sean Cochrane
Music Creative Director: Didier Tovel
Music Artist: Donnie Daydream feat: Richie Sosa
VP, Brand Strategy and Communications (Client): Lori Davison
Director, Integrated Brand Marketing (Client): Kate Torrance
Manager, Patient Ambassador Program (Client): Lisa Charendoff
Director, Public Relations (Client): Sandra Chiovitti
Executive Producer: Dan Ford, Liane Thomas
The One Show 2018
Silver Pencil Health, Wellness & Pharma
Film / Long Form
The One Show 2018
Merit Moving Image Craft
Craft - Direction / Single
Cannes Lions International Festival of Creativity 2017
Silver Health & Wellness
Fundraising & Advocacy
Cannes Lions International Festival of Creativity 2017
Bronze Film Craft
Cannes Lions International Festival of Creativity 2017
Shortlist Film
Charities & Non-profit
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