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We Are Open

We Are Open | Klepierre | Sid Lee
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basics
Industry: Retail & Distribution
Media:Outdoor
Style: Minimalism
descriptioncnen
As we start to come out of lockdown and search for a new normal, Klepierre, a major player in shopping center real estate in continental Europe, is welcoming back customers through “We Are Open”, a new digital outdoor campaign.
The series of colorful images by Parisian illustrator Séverine Assous convey warmth and the joy of re-connecting. At the heart of each illustration are the employees who have returned to work and to whom Klepierre want to express gratitude – these are the people who give life to the centers. The dynamic artwork also serves as an important reminder of the precautions we still need to undertake in order to move freely and safely.
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