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The Last Column

The Last Column | Committee to Protect Journalists | FF
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Industry: Public interest & Non-profit
Media:Design & Branding
Style: Minimalism

The Committee to Protect Journalists (CPJ) is an independent nonprofit organization that promotes press freedom worldwide and defends the right of journalists to report the news safely and without fear of reprisal. Numerous journalists die every year reporting the news. And while many people have heard of high-profile cases like Jamal Khashoggi, the general public is completely unaware of the tragic scope of the situation: 1,337 journalists have been killed in the line of duty since 1992.

How could we get the public to remember these journalists and speak up about the safety of those still out in the field?

Describe the creative idea (40% of vote)

We created a memorial movement bringing attention to the human cost of journalism: The Last Column. An integrated initiative featuring a logo made of the names of the 1,337 journalists killed in action, a book gathering the final works of more than twenty murdered journalists, and video & audio interviews with their friends and families. A way to immortalize the courageous men and women killed in the service of newsgathering.

Describe the execution (40% of vote)

Marie Colvin. Samir Kassir. James Foley. Shujaat Bukhari. These are just a few of the journalists who have been killed in the line of duty. To honor their memories, we gathered their last work and share it widely with the world.
Introducing The Last Column, a memorial movement whose logo is meant to take life. Made not only of the 1,337 names of journalists killed in action since 1992. It evolves, each time a journalist is killed, their name will be added to the logo.

This logo was used as cover for a book featuring the 24 final works of journalists killed in the service of newsgathering, social posts, intro animations for filmed interviews of those close to the victims, a way to remember those who gave their lives to uncover the truth, and a demand to keep journalists across the world safe.

List the results (20% of vote)

The movement was embraced by the journalism community and shared worldwide through written coverage in Time, The Hill, The New York Post, and Monocle, and on-air coverage on MSNBC, Al Jazeera, and C-Span.

It spread internationally, reaching over 300 million media impressions. Those closest to the cause became its ambassadors, using their own social channels to share and inspire the public to stand for the journalists’ safety. Ensuring these names and stories are here to stay.
Production Company:
Cannes Lions International Festival of Creativity 2019
Shortlist Design
Creation of a New Brand Identity
Cannes Lions International Festival of Creativity 2019
Shortlist Entertainment
Talent: Film, Series & Audio
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