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SP50 – Born Integrated

SP50 – Born Integrated | Serviceplan | Serviceplan
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basics
Industry: Corporate self-promo
Media:TV & Cinema
Style: Minimalism
descriptioncnen
To celebrate its 50th anniversary, Serviceplan Group took inspiration from the integrated communication that runs through its DNA. A new logo took elements from all parts of the business – the agency interior, exterior, stationary, gifts, digital media formats, advertisements and even the office dog – involving over four thousand employees in 24 locations worldwide.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Art Director:
Photography:
Design:
Director:
Music:
Other credit:Managing Partner: Florian von Hornstein
Serviceplan Holding: Michael Wilk
Innovation Team: Dennis Fritz
Innovation Team: Anton Reim
General Manager Creation, Serviceplan Hamburg: Leif Johannsen
Managing Partner, Serviceplan Campaign & Content: Markus Kremer
Webdesigner, Servicepan PLAN.NET: Raul Dück
Managing Director, St. Elmos Berlin: Kevin Prösel
Studio Oeding:
Composer: Simon Heeger
Styling: Nina Lemm
awards
D&AD 2020
Shortlist Typography
Integrated
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