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A Book In One Shot

A Book In One Shot | Jde | JWT
Download Download JPG | 800x566px
basics
Industry: Non-alcoholic drinks
Media:Outdoor
Market:Brazil
Style: Minimalism
descriptioncnen
Translation
Don Quixote in one shot.Pilão. The strong coffee of Brazil.
Entry Summary
Pilão is the best-selling coffe in the country, and it is called "the strong coffee of Brazil". The "Extra Forte" version is the strongest they have. It's a coffee made to wake you up."A book in one shot" is a series of billboards made of classic - and very long - books. We created these murals made of real books and placed them near to libraries, study centers and inside of university car parks. The whole campaign took 10 days, exactly during the midterm exams. The headlines were written in ink made from coffee powder, so the billboards also smell like coffee. A trully wake-up call for those who had a lot to read these days.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Art Director:
Account Supervisor:
Other credit:Account Team: Lucas Castro, Sabrina Zajakoff
PLANNING TEAM: Fernand Alphen, Stella Pirani, Silvia Paes
Agency Producer: Ana Mello
Graphic Producer: Flavio Colella
Diego: Germano Spíndola, Gabriela Dib
MEDIA TEAM: Santelices
Illustration/Case film Production: Pict Studio
awards
Cannes Lions International Festival of Creativity 2016
Shortlist Outdoor
Art Direction
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