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Fresco

Fresco | Museum Liechtenstein | Wien Nord
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basics
Industry: Culture, Recreation & Sport
Media:Ambient & Interactive
Market:Austria
Style: Minimalism
descriptioncnen
After the restoration The Liechtenstein Museum was re-opened with wonderful Baroque ceiling Frescos, which make the museum special and different compared to all other museums in Vienna. The USP should be communicated to Vienna tourists.

Philosophy/Solution


Advertise the ceiling frescos in their "natural" way: on the ceiling, and reach arriving tourists as early as possible: with an overdimensional 850 Squaremeters large ceiling fresco in the Vienna Airport Arrivals Hall. With frescos in airport taxis, and frescos in umbrellas for arriving Vienna tourists.

Results


More than 7 million tourists reached - earlier than any other competitor. The "new" Liechtenstein Museum attracts 30,000 visitors each month - as many as the "old" museum, which was situated in the same building, had in a whole year.
credit
Brand:
Agency:
Creative Director:
Art Director:
awards
Cannes Lions International Festival of Creativity 2005

Best Purpose-Built Media, incl. Special Events/Stunts
Golden Award of Montreux 2005
Gold Medal
Use of Media
Golden Drum International Advertising Festival 2005
Golden Drum
Media Awards
ADC*E 2005
Gold
Print Advertising - Any Other
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