Offset The Evil
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| basics | |
| Industry: | Electronics & Audio-Visual |
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| Media: | Cyber |
| Market: | Australia |
| descriptioncnen |
| Condemned 2 - Sega's new gaming title - is a horrifically dark and twisted game. It's loaded with violence, blood, horror and murder. This fact had to be communicated to an audience that has 'seen it all before' Philosophy/Solution Give people the opportunity to offset their 'evil footprint' the terrible mental side effects created only by playing Condemned 2. A micro site was created hosting all manner of sugary sweet content including the three newly created happy games and the delightful musical virals. These allowed users to counteract the horrors of Condemned 2. |
| credit | |
| Brand: | |
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| Agency: | |
| awards | |
 | Cannes Lions International Festival of Creativity 2009 Bronze Interactive Campaign |
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 | New York Festival International Advertising Awards 2009 Bronze Recreational |
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