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Offset The Evil

basics
Industry: Electronics & Audio-Visual
Media:Cyber
Market:Australia
Style: Minimalism
descriptioncnen
Condemned 2 - Sega's new gaming title - is a horrifically dark and twisted game. It's loaded with violence, blood, horror and murder. This fact had to be communicated to an audience that has 'seen it all before'

Philosophy/Solution


Give people the opportunity to offset their 'evil footprint' – the terrible mental side effects created only by playing Condemned 2. A micro site was created hosting all manner of sugary sweet content including the three newly created happy games and the delightful musical virals. These allowed users to counteract the horrors of Condemned 2.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2009
Bronze
Interactive Campaign
New York Festival International Advertising Awards 2009
Bronze
Recreational
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