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An Open Mind is the Best Look

Industry: Retail & Distribution
Media:TV & Cinema
Style: Minimalism
Write a short summary of what happens in the film

Narrated by the instructor of an improv class, this piece introduces its characters, inside and outside of the class, through a series of vignettes. Each vignette develops its character through an image that exhibits striking qualities of individuality and bold decisions but leads to each of them coming together to form a human sculpture.

Cultural/Context information for the jury

This new Nordstrom commercial presents a celebration of humanity, a closer look at how all of us live in the world—intersecting, interacting, connecting. A collection of unique individuals is featured with rich and diverse stories and backgrounds. This is the world we love—one in which everyone's welcome, where people and their styles crisscross, and openness inspires possibility.

Tell the jury about the creation of the original music track.

The original track concept was born out of the idea of improv. The piece utilizes a simple musical concept in an improvisational style that gradually develops in complexity to build intensity and restrained emotion. At the instructors command to “stop”, the piece rings out in a grand pause before a delicate coda to punctuate the final images.
Production Company:
Cannes Lions International Festival of Creativity 2019
Shortlist Film Craft
Use of Original Music
D&AD 2019
Shortlist Casting
Casting for Film Advertising
D&AD 2019
Shortlist Cinematography
Cinema Commercials
D&AD 2019
Shortlist Direction
Cinema Commercials
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