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Khede Kasra

basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Market:Lebanon
Language:English
Style: Minimalism
descriptioncnen
An outdoor teaser campaign demonstrated how all men and women read words as being automatically addressed to men. The “kasra” accents on revealers twisted their meanings. This concept was adapted into a TVC and a radio spot. To reach the whole country geographically and all women demographically, a moving interactive billboard as well as posters were set up, whilst stickers were distributed, in rural and upscale areas, to engage the public and physically get them involved. The campaign also hit the digital circuit, through emails, Youtube, and Facebook, reaching the Lebanese internet population.
credit
Brand:
Agency:
Creative Director:
awards
New York Festival International Advertising Awards 2010
Gold
UNDPI: Promotion of Peace/Human Rights
Cannes Lions International Festival of Creativity 2009

Charity and not for profit
Golden Drum International Advertising Festival 2009
Golden Drum Grand Prix
Mixed media and interactive media
Golden Drum International Advertising Festival 2009
Golden Drum
Public engagement & participation
Dubai Lynx Awards 2009
Gold
Integrated
Dubai Lynx Awards 2009
Gold
Event/Field Marketing & Alternative Media
Dubai Lynx Awards 2009
Gold
Best Use of Ambient Media: Small Scale
Dubai Lynx Awards 2009
Gold
Best Use of Mixed Media
Dubai Lynx Awards 2009
Gold
Fundraising, Charities, Appeals, Non-Profit Organisations
Dubai Lynx Awards 2009
Gold
Best Use of Newspapers/Magazines
The Loerie Awards 2009
Silver
Through the line communication
Mena Cristal Festival 2009
Grand Cristal
Mena Cristal Festival 2009
Cristal
Idea
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