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THE BEAUTY INSIDE: EPISODE 2: LEAH

basics
Industry: Electronics & Audio-Visual
Media:TV & Cinema
Published:Aug., 2013
Market:United States
Style: Minimalism
descriptioncnen
The Beauty Inside is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him.
This charming Facebook experience features an omnipresent character in the form of a Toshiba Portégé Ultrabook with Intel Inside, which Alex uses daily to chronicle his changing appearances and attempts at a meaningful relationship. The series gave Intel and Toshiba a chance to interact with and provide a branded entertainment experience to a younger generation of consumers engaged in social media.
credit
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Link:http://www.thebeautyinsidefilm.com
awards
Cannes Lions International Festival of Creativity 2013
Grand Prix Film
Internet Film Series
London International Advertising Awards 2013
Gold TV/Cinema/Online Film
Branded Content
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