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Times Spark: A Salaam to Kalam

Times Spark: A Salaam to Kalam | The Times of India | JWT
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basics
Industry: Media & Publishing
Media:TV & Cinema
Style: Minimalism
descriptioncnen
EntrySummary
Education through Entertainment is proven as the most memorable form of teaching out there. And it was time Inspire and Ignite the reading habit. A short film on the reading habit of a newspaper boy who became the President of India. A musical narrative that delivered a dream of flying a fighter plane, to inspire a billion. An inspirational story told through a historic timeline of Times Of India newspapers from 1941 to 2017, building emotional milestones from newspaper headlines into the lyrics and integrating the brand into the narrative through seamless storytelling. The musical narrative in the ancient Indian form of storytelling through song is set to an emotional rythm. A historic form that is used in street theatre to move audiences to tears and inspire them to action. A powerful form of inspiration to ignite the newspaper reading habit among digital natives.
BriefExplanation
One stormy day, on a bridge over the Indian ocean to the island of Rameswaram, a night train delivers the morning newspaper to a newspaper boy who rides out into the storm to wake up the country. He was always the first to read the newspaper every day and reads the news report on WWII fighter planes and cuts it out to make a newspaper rocket and that became his life’s purpose, to fly a fighter plane. But he fails the air force pilot entrance test. His reading habit helps him overcome failure and come back to become a rocket scientist on auto pilot, flying missiles and satellites, rising to the highest office in the country. He was finally flying a fighter plane, as the President of India. A true story told through a historic timeline of Times Of India newspapers, to ignite the reading habit in the next billion.
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Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
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