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Industry: Pharmaceutical
Market:South Africa
Style: Minimalism


A person is having an unusually bad day. As things go from bad to worse we realise that the person is in fact a small child and all they need is a remedy from Bloom’s pharmacy.

(MUSIC:soft classical)MVO:The afternoon of Tuesday, January 7th , was one Karen Smith would be very happy to forget. The airplane in which she was travelling had just reached its cruising altitude of 33,000 feet, and drinks were being served, when Karen inexplicably burst into tears. She couldn’t say what exactly had caused her to cry, but she just felt awful. She’d had a broken night of sleep and it had been a long, often bewildering, day. Being strapped into a seat next to a strange man for a couple of hours was the last thing she wanted to be doing. But her problems were far from over. Without warning, Karen violently threw up her lunch. It was the cottage pie her mother had made for her. And the majority of it had landed on the lap of the man seated next to her. Karen really didn’t need to be going through all this. She needed a unique paediatric remedy from Bloom’s pharmacy. The only pharmacy to tailor make children’s medicines. Because even little people have bad days. Bloom’s pharmacy. It only gets better.
Executive Creative Director:
Other credit:Entrant Company: FCB CAPE TOWN, South Africa
Group Head: Art Director, Dylan Davies, FCB Cape Town
Head of Copy, Alistair Morgan, FCB Cape Town
Head of TVC Production, Ashleigh Jarratt, FCB Cape Town
Cannes Lions International Festival of Creativity 2017
Silver Radio
Cannes Lions International Festival of Creativity 2017
Shortlist Radio
Healthcare & Pharmacy
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