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The Nutshot

The Nutshot | Diagnostico Cientifico Integral | Y&R
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basics
Industry: Beauty & Health
Media:Cyber
Style: Minimalism
descriptioncnen
EntrySummary
We took advantage of the reflex men have when seeing a nutshot, (instantly reaching for their groin empathically because they're aware of the pain they see), and use that to generate awareness for testicular cancer, prompting them to check their testicles as they already have their hands in that zone.
BriefExplanation
We are going to see a film where a skater jumps into a rail in order to perform a trick, but fails and gets hit right in the nuts. Prompting every men watching the fil to reach instantly for the groin, by reflex.
credit
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Agency:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Cyber
Online > Healthcare
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