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Britney

basics
Industry: Miscellaneous
Media:Radio
Market:South Africa
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Account Manager:
Production Company:
Other credit:Entrant Company: GREY AFRICA, Johannesburg, South Africa
Production Manager, Astrid MacKenzie, Grey Advertising
descriptioncnen
ScriptInEnglish

(MUSIC: Over-the-top sentimental/nostalgic music)V/O: It was the year Britney sheared her head.When MySpace owned cyberspace, and people still said cyberspace.Before the man in the Whitehouse was neither black, nor orange. And way before “Orange is the New Black”. When a viral challenge was a bout of flu, and flip phones were fashionable.Long before squad, bae, lit and fam were on fleek.When tinder was for pyromaniacs, 3D printing was not a thing, and virtual reality wasn't yet real.It was peak LOLCats.When there was zero interest in Pinterest.Before you could rely on e-cigarettes and selfie sticks to look stupid.And before 140 characters could overthrow a government.It was the year Air BnB first made it okay to live with strangers.It was 2007.Times change. Power doesn’t. Duracell Quantum batteries - guaranteed to last for ten years in storage.
BriefExplanation

An ironic voice and sad piano take a nostalgic journey back to 2007, highlighting the ten-year duration of Duracell Quantum batteries in storage. This charming and amusing look at past and current trends, events, politicians, celebrities and technology emphasise how much things change in ten years. But the one constant is a Duracell Quantum battery.
awards
Cannes Lions International Festival of Creativity 2017
Gold Radio
Miscellaneous
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