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Mephisto - Liberated Signatures

Mephisto - Liberated Signatures | Radio Mephisto | Y&R
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basics
Industry: Retail & Distribution
Media:Ambient & Interactive
Style: Minimalism
descriptioncnen
BriefExplanation
People who were going to buy pens, try them to see the colour on empty trial papers. All they do is a scribble on the paper and the paper is thrown away. Moreover, these papers had to be refilled more than two times a day. Mephisto was highly upset about the paper waste people were causing and they wanted to make something to stop this and create awareness about it.
credit
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Agency:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Outdoor
Ambient > Small Scale Special Solutions
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