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The Nocturnal Migration

headlinecnen
The Clean Crisp Taste
basics
Industry: Alcoholic drinks
Media:TV & Cinema
Market:Australia
Language:English
Style: Minimalism
descriptioncnen
Brief Explanation
"Nocturnal Migration" consists of 45 vfx shots of fully CG animated deer. The film emphasizes the group think behind nights out, the clannish mentality of people that dress up and go out to drink at their local watering holes, whether it's a bar or a pond.

Head into the city on a busy Friday or Saturday night and you’ll see that our behaviour isn’t too different to that of migratory animals. We never stay at one pub, house party or even music stage at a festival. We constantly move like a herd as the great migration of the night happens all over the country. Executing the idea was more than just bringing a brand icon to life. It was important that people could see themselves in the deer, from heading out for the night, strutting down the street and hitting a busy club to grabbing a kebab at the end of a great night.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Planner:
Production Company:
Producer:
Director:
Director of Photography:
Cameraman:
Editing:
Music:
Sound Design:
Post Production:
Animation:
Other credit:Visual Effects Company: Alt.Vfx
Other: Warren Brown, BMF, Pyrmont
Other: Tony Dunseath, BMF, Pyrmont
Other: Simon McCrudden, BMF, Melbourne
Other: Ellen Kuras, Exit Films, Melbourne
Other: Colin Renshaw, alt.vfx, Sydney
Visual Effects Producer: Takeshi Takada, alt.vfx, Sydney
Other: Karl Richter, Level Two Music, Sydney
Arrangement: Tone Aston/Karl Richter (Music Licence Negotiator)
Production Designer: Guy Treadgold
VFX Supervisor: Colin Renshaw
awards
Cannes Lions International Festival of Creativity 2012
Silver Film Craft
Visual Effects
Cannes Lions International Festival of Creativity 2012
Bronze Film Craft
Animation
Cannes Lions International Festival of Creativity 2012
Bronze Film Craft
Art Direction
Clio Awards 2012
Silver Film
Cinematography
Clio Awards 2012
Silver Film
Visual Effects
Clio Awards 2012
Bronze Film
Direction
D&AD 2012
In-Book Film Advertising Crafts
Direction for Film Advertising
D&AD 2012
In-Book Film Advertising Crafts
Special Effects for Film Advertising
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