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CAPTAINS CONQUEST

CAPTAINS CONQUEST | Captain Morgan | Anomaly
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basics
Industry: Alcoholic drinks
Media:Cyber
Market:United States
Style: Minimalism
descriptioncnen
Brief Explanation
Captain’s Conquest is a massively multiplayer mobile game based on the bravado, leadership, and skill of the real Captain Henry Morgan. This mobile engagement platform invites you to live as the Captain did, rising through the ranks to legendary status. The game transforms your physical and social world into the high seas of adventure. Real locations, real friends and real physical objects become game pieces in a multiplayer world for you to build your own legend. Begin by locating rivals near you and challenging them in an accelerometer-based 3D ship-to-ship battle mode. Join a fleet and compete for control of the nation. Prove your skill in battle and explore your city to rise through the ranks to become Captain of the entire fleet. Conquer your own city by docking your ship at your favorite Foursquare locations. There, trade any of the eighty valuable items in a virtual economy. Unlock even more loot by scanning real bottles of Captain Morgan using the innovative scope feature. Finally, toast your conquests by sharing to Facebook and Twitter, and watch thousands of players battle for bragging rights in a real-time feed featured on the Captain Morgan Facebook Page.Captain’s Conquest is now available for iOS and Android. We previewed Captain’s Conquest this January at the Consumer Electronics Show with a sneak peek look at the app with interactive collateral. There we collected feedback from industry insiders and generated excitement by sampling the game-play. Captain’s Conquest was released cross-platform in the iTunes App Store and the Android Play Market on March 22th, 2012. In ONLY the FIRST month alone (3/22 - 4/16): We have over 50,000 installed app users with an average session time of 4+ minutes. We have accumulated over 12,000 hours of game play. We have had over 300,000 User-to-User Battles, averaging over 10,000 battles a day. There have been over 200,000 Location Check-Ins, averaging 7,000 Check-Ins a day. Users have successfully scanned bottles of Captain Morgan over 13,000 times in search for loot. This is pure consumer to product engagement. To Life, Love, and Loot! **** US itunes acc: mobilelion@captainsconquest.com US itunes acc: C0nquest
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Account Supervisor:
Producer:
Other credit:Creative Game Director: Stan Chin
Brand Director: Franke Rodriguez
Director Of Digital Development: Ben Bittman
Director Of Digital Production: Kwame Taylor-Hayford
Partner: Johnny Vulkan
Production Partner: unit9
awards
Cannes Lions International Festival of Creativity 2012
Bronze Mobile
Best Visual Design/Aesthetic
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