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Meet Graham

Meet Graham | Transport Accident Commission (Victoria) | BBDO
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basics
Industry: Public interest & Non-profit
Media:Design & Branding
Market:Australia
Style: Minimalism
descriptioncnen
In the face of a rising road toll, how do you make people stop and consider their own vulnerability?
Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to survive a car crash. Using decades of road safety data, medical research and creativity a trauma surgeon, a road safety engineer and a world-renowned artist reimagined the human form to deliver evolution underpinned by evidence.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Photography:
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Director of Photography:
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Editing:
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Other credit:Activation Company: Traffik
Creative Chairman: James McGrath
Agency Producer Digital: Allan Ngo
Music Composer: Byron Scullin/ Level Two Music
Full Stack Developer: Sylvain Simao
Creative Technologist: Steven Nicholson
PR: Nichola Patterson
Managing Partner: Lee Simpson
Group Account Director: Naomi Gorringe
Digital Designer: Jess Ramsey
awards
D&AD 2017
Wood Pencil Digital Design
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