DEATHS
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| basics | |
| Industry: | Media & Publishing |
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| Media: | TV & Cinema |
| Market: | Brazil |
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| descriptioncnen |
| Brief Explanation Even after the implementation of a tough zero tolerance drink-drive legislation, the numbers of accidents and deaths caused by drink driving are still very high amongst young Brazilians. So the challenge was to tell the stories of infamous rock stars who had the craziest lives – and deaths – to help 91 Rock communicate to youngsters that there are more interesting ways to enjoy life, and eventually die, than in an average and very predictable car crash. The objective is to help 91 Rock get this message out and reduce the number of deaths by drink driving amongst young drivers. Describe the brief from the client Reach out to youngsters about the dangers of drinking and driving in a more impactful and rock 'n’ roll way. Description of how you arrived at the final design To tell the stories of the crazy deaths of some of the most famous rock stars in history, we chose a very fluid and psychedelic style of animation. The colours, movement and choice of illustration relate back to the old days of rock n’ roll and has strong appeal with the young rock audience. Indication of how successful the outcome was in the market: The film aired on prime-time network television and reached thousands of spectators. The repercussion was great and the radio station received hundreds of comments on its Twitter page, and listeners called in to talk about the campaign. |
| awards | |
 | Cannes Lions International Festival of Creativity 2012 Bronze Design Broadcast Design and Graphics Incl. Animation |
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| Cannes Lions International Festival of Creativity 2012 Bronze Film Craft Animation |
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