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Unbelievable Bus Shelter

basics
Industry: Non-alcoholic drinks
Media:Outdoor
Published:Mar., 2014
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Story
A bus stop six sheet will show a live feed of the street ahead, to give the illusion of a see-through display. However, as people wait and watch, bespoke creative content will show an array of incredible scenarios unfolding on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable. Commuters could be faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers.
Philosophy
Pepsi MAX has launched the next innovative stage of their 'Unbelievable' campaign, combining the DOOH platform with cutting-edge technology to revolutionise how we see city streets
credit
Brand:
Agency:
Creative Director:
Account Supervisor:
Account Manager:
Planner:
Other credit:Business Director: Natalie Redford
Comms Planning Asscoiate Director: Maia Weil Obadia
Comms Planning Manager: Isobel Dracup
Client Executive: Vicky Marshall
Outdoor Innovations Director: Richard Simkins
Creative: Richard Peretti, Gary Lathwell
Creative Technology Director: Dan Dawson
awards
D&AD 2015
Wood Pencil Digital Design
Digital Installations
D&AD 2015
Wood Pencil Outdoor Advertising
Ambient
The Kinsale Shark Awards 2014
Gold Print/Ambient/Outdoor
Ambient - Special build
The Kinsale Shark Awards 2014
Gold Print/Ambient/Outdoor
Ambient - Interactive experience
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