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Road Angels by Honda

headlinecnen
Road Angels by Honda
basics
Industry: Automotive & Services
Media:Ambient & Interactive
Published:Apr., 2019
Market:Colombia
Language:English
Style: Minimalism
descriptioncnen
Colombia reports more than 30,000 motorcycle accidents a year, according to Colombia's National Road Safety Agency.
12% of them result in deaths due mortal traps like potholes, open sewer manholes and other dangers on the road.
This country has 13,637,663 registered vehicles, 57% of these are motorcycles. For that reason, our main objective was to create a tool that would allow them to decrease the number of accidents caused by poor roads maintenance, save lives and get home safely.
Road Angels is the first app for motorcycle drivers that allows them to report and receive audio notifications of dangers in the road.
Trough any intercom device and voice commands, people will report the obstacles they find on their path saying de word: “danger”.
Every report creates a geolocalization pin that will give audio alerts to other drivers about upcoming dangers. If the reported obstacle no longer exists, it can be removed with the voice command: "no".
credit
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Agency:
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Other credit:General Creative Director: Diego Rodríguez
Motion Graphics: Rodrigo Hernández
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