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The Technician

basics
Industry: Automotive & Services
Media:TV & Cinema
Market:Sweden
Style: Minimalism
descriptioncnen
How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features. Highly relevant for the core target group, but at the same time spectacular enough to attract a broad audience. Why? Because truck buyers are surrounded by a lot of influencers like drivers, friends and families. The series started with the president of Volvo Trucks telling the press about upcoming tests - while doing his own stunt on YouTube.
credit
Brand:
Agency:
Chief Creative Officer:
Copywriter:
Art Director:
Design:
Production Company:
Producer:
Director:
Other credit:Creative Team: Tobias Nordstrom, Britta Malmberg
Music & Sound: Wooly Bully by The Sham & Pharaohs, Only Time (Ryan, Ryan, Ni Bhraonain) Performed by Enya, Adelphoi Adelphoi, Plop Plop, Plan8 Plan8, 750MPH 750MPH
awards
D&AD 2014
In-Book Digital Marketing
Online Branded Films
The One Show 2014
Merit Non-Broadcast
Online
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