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Swear Like a Mother

basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
Kraft's campaign celebrates imperfect parents. For Mother's Day, it enlisted a swearing expert to reassure mums that although 74% of them have sworn in front of their kids, it's really ok. Even if they do, they can make things right again with a bowl of Mac & Cheese.
credit
Brand:
Agency:
Production Company:
awards
D&AD 2018
Wood Pencil Integrated
Integrated/Large Business (over 500 employees)
The One Show 2018
Merit Direct Marketing
Digital / Social Media & Viral Marketing - Single
The One Show 2018
Merit Public Relations
Brand Voice
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